How to promote the new Paylib brand platform as a mobile payment solution for contactless purchases in stores?

The TV spot introduces a new signature: Paylib, the simple gesture that settles everything.

Focusing on contactless mobile payment in stores, the film plays the card of humor without taboo. It features a laid-back man who seems to be able to handle every situation, from the most intimate to the most ultimate, thanks to his cell phone. But the simple gesture, to which he quickly takes a liking, unfortunately only works for payments.